The promotional campaign for Shah Rukh Khan's upcoming feature film 'King' kicked off with an unprecedented digital milestone as its debut single, 'Tu Mil Jaaye', dominated streaming charts within hours of its arrival. Unveiled at midnight on November 2, 2026, the romantic track reunited the blockbuster on-screen pairing of Shah Rukh Khan and Deepika Padukone. Audiences responded immediately, pushing the song past 6 crore views across all digital platforms combined inside its first 24 hours. On YouTube alone, the video racked up more than 3.63 crore views alongside over 4.3 lakh likes during its initial day of availability.
Setting an All-Time 24-Hour Benchmark on YouTube
By collecting over 3.63 crore views on YouTube within a single day, 'Tu Mil Jaaye' climbed to the number one spot on the all-time ranking of most-watched Indian film songs in a 24-hour window. In doing so, Shah Rukh Khan surpassed a record previously held by his own work. The high-energy track 'Zinda Banda' from his blockbuster release 'Jawan' had earlier established a towering benchmark with 3.46 crore views in 24 hours, which has now been eclipsed by this new romantic melody.
Outperforming Major Indian Chartbusters
The record-breaking run of 'Tu Mil Jaaye' also saw it overtake several other prominent Indian film songs that previously held top spots in single-day viewership tallies. Among the major tracks left behind are 'Gujju Pataka' with its 3.40 crore views, 'Jai Shri Ram' with 3.22 crore views, and 'Ram Siya Ram' with 3.21 crore views. By moving past these established commercial hits, the newly launched number secured undisputed leadership on the all-time digital leaderboard.
Creative Team and Global Musical Collaboration
The visual appeal of Shah Rukh Khan and Deepika Padukone has consistently delivered box-office and musical hits throughout their collaborative history. For 'Tu Mil Jaaye', vocalists Arijit Singh and Madhubanti Bagchi lent their voices to bring the romantic composition to life. The musical score was crafted by the composer duo Sachin-Jigar, while the lyrics were penned by lyricist Kumaar. Adding further weight to the production is the creative association of global music sensation Ed Sheeran with the track.
Midnight Birthday Release and Theatrical Premiere
The production team timed the release of 'Tu Mil Jaaye' as a midnight surprise for fans on Shah Rukh Khan's 61st birthday. Beyond showcasing the central romance, the visuals offer audiences an introductory look into the broader cinematic world of 'King', incorporating glimpses of action choreography and dramatic dialogue alongside its musical sequences. The film is officially scheduled to premiere in cinema halls worldwide on December 24, strategically timed for the Christmas holiday window.
