SIMCA Advertising Limited (NSE: SIMCA | ISIN: INE1K4J01018), one of India's established mediatech and Digital Out-of-Home (DOOH) advertising companies, is moving quickly to widen its premium media footprint in the months after its stock market listing. The company has picked up three new premium advertising sites, sped up the switch from old-style static hoardings to digital LED screens, and locked in a Rs 10 crore work order from a leading BFSI client for the month of July. Taken together, these moves point to steady demand for high-visibility outdoor advertising across India's busiest urban markets.
New premium sites in Mumbai's busiest corridors
The fresh additions to the portfolio include a premium static hoarding at JVPD (40x40), along with high-impact LED locations at Lower Parel (40x40) and Infinity Mall (30x30). All of these sit in Mumbai's high-traffic commercial corridors, where footfall stays heavy through the day. Placing advertising in such crowded pockets lets brands reach far larger audiences, which is exactly why these locations command a premium from advertisers and strengthen the company's presence across the city.
A strong 59% jump in the June quarter
The financial numbers have kept pace with the expansion. For the quarter ended June 30, 2026, SIMCA reported revenue of roughly Rs 42.64 crore, a robust 59% year-on-year rise over the corresponding quarter of the previous financial year. Several factors sit behind that performance, continued demand from marquee clients, a growing pool of premium media inventory, expanding digital capabilities, and disciplined execution across the company's business verticals. The strength of the quarter reflects all of these working together.
Shifting from static hoardings to digital LED
As part of its digital transformation strategy, SIMCA is converting three strategically placed static hoardings into LED media assets, at Agadi MT (40x40), Nagda Pump House (40x40) and JP Road (20x20). The company has also completed the conversion of its Lower Parel (30x30) site into a digital LED display. Each such switch raises the share of premium digital inventory within the overall media portfolio. The biggest advantage of a digital screen is that several brands can be rotated on a single site, which lifts the earning potential of that location well above a fixed static board.
Alongside this, the company has completed the transfer of two premium media assets under SIMCA Advertising Limited. That step consolidates the listed entity's operating portfolio and further strengthens its long-term, revenue-generating infrastructure.
The Rs 10 crore BFSI order and a repeat pattern
Adding further momentum, SIMCA has secured a Rs 10 crore work order from a leading BFSI client for the month of July. The order underlines how strong the company's relationships with marquee clients are, and how steady the demand remains for its premium outdoor and digital advertising solutions. This is not the first big win from the financial sector. Earlier, at the start of FY27, SIMCA had secured business worth about Rs 15.26 crore from a leading financial services client, which had already given the company strong revenue visibility for the current financial year. The steady addition of premium media assets, the expansion of the DOOH network, and repeat business from marquee clients all reinforce a strategy built around sustainable, recurring revenue streams and stronger long-term shareholder value.
What the chairman said
Commenting on the development, Fahim Batliwala, Chairman, Managing Director and Promoter of SIMCA Advertising Limited, said, "Our post-listing expansion reflects our commitment to building one of India's strongest premium outdoor media networks. Alongside adding high-quality media assets and accelerating our transition towards Digital Out-of-Home, we are equally pleased with our strong financial performance during the first quarter of FY27, with revenue growing by approximately 59% year-on-year. This growth reflects the trust of our clients, the strength of our premium media portfolio and our ability to consistently execute at scale. The continued addition of strategic media assets, recurring business from marquee clients including the BFSI sector, and our growing digital footprint position us well for sustained long-term growth. We remain committed to creating a future-ready media platform that delivers value to advertisers, shareholders and all our stakeholders."
221 clients and 216 media assets
The client base keeps widening and now stands at 221 clients, made up of 217 private sector clients and 4 government sector clients. Notably, SIMCA has retained 64 repeat clients, a sign of the trust it has earned through consistent execution, premium inventory and measurable campaign outcomes. Today, the company's media portfolio comprises 216 media assets, including 74 traditional static hoardings and 142 Digital Out-of-Home (DOOH) advertising slots. That mix places SIMCA among the leading outdoor media companies focused on premium digital infrastructure.
Through strategic investment in premium media infrastructure, digital innovation and long-standing client partnerships, SIMCA continues to firm up its position in India's fast-evolving outdoor advertising landscape. Its growing DOOH footprint is expected to deepen audience engagement while giving advertisers dynamic, technology-led communication solutions across key urban markets.
A legacy spanning five decades
SIMCA Advertising Limited (NSE Emerge: SIMCA | ISIN: INE1K4J01018) is one of India's established mediatech and DOOH advertising companies, with a legacy stretching more than five decades. Founded in 1970, the company provides comprehensive advertising and communication solutions across Out-of-Home (OOH), Digital Out-of-Home (DOOH), BTL activations, exhibitions, signage, retail branding and turnkey marketing. Today, SIMCA is a strong founder-led and professionally managed organisation with a portfolio of over 216 premium media assets, a presence across 235+ towns, a network of 250+ partners and long-standing relationships with 221 clients. The company continues to evolve as a modern media infrastructure platform delivering impactful brand engagement solutions across India, with a firm presence along high-traffic urban corridors.
