The persistent issue with The Frame Pro has consistently centered around its high price tag. The most compact 55-inch model fell to $1,098 during Prime Day earlier this month, and it is encouraging to see that the pricing has hovered around that mark. In fact, earlier this week, the price dipped by an additional $100 to reach its cheapest point ever. Seeing it discounted to beneath $1,000 has been fantastic, but even at $1,098, it represents a genuinely solid deal. It was selling for $200 more back in September and commanded its full retail price of $1,498 in August. Beyond the smallest 55-inch variant, prospective buyers can also choose size options for The Frame Pro including a 65-inch, 75-inch, or an 85-inch television.
A Remarkable Runner-Up at Its Lowest Price Ever
Samsung also offers an entry-level version of The Frame, which currently carries an even more substantial discount. It sits at just $898, marking a $100 drop from its Prime Day price and representing the cheapest it has ever been. Interestingly, this matches the exact pricing of the older 2025 model.
The principal difference between standard The Frame and The Frame Pro involves brightness levels and overall picture quality. Both variants utilize a matte finish, but The Frame Pro delivers nearly double the maximum brightness, whereas the standard Frame caps out at around 650 nits. Furthermore, The Frame Pro includes a wireless connect box designed to facilitate a much cleaner and simpler setup process. It stands out as the definitive model to purchase for anyone who can comfortably afford the extra $200 expense.
As documented widely throughout the industry, there has been a massive surge of interest in art TVs in 2026, with major competitors such as Amazon, Hisense, and TCL entering the market. Many of these newer offerings have been evaluated, with a large portion attempting to undercut The Frame on price. Among the discounted models currently on sale, the Hisense S7 CanvasTV (55S7SG) stands out prominently. While it lacks the brightness of the standard Frame, its $750 price tag for the 55-inch size makes it the least expensive art television available for purchase right now.
With Black Friday arriving next month, the possibility remains strong that pricing on these art TVs could drop even further. Both the 2025 Samsung Frame and Frame Pro hit their absolute lowest prices during Black Friday last year. Buyers now face a classic gamble of whether to wait for Black Friday or secure a guaranteed purchase right away.
