Amidst the five-day grand celebration of Diwali, the festival of Roop Chaudas, also known as Narak Chaturdashi, is dedicated specially to women and personal grooming. Since the early hours of the morning, a vibrant festive glow and immense enthusiasm have been visible across every corner of the city.
Crowds Fill Beauty Parlors and Salons
In the educational hub of Kota, the festival is being marked with great fervor. As soon as the sun came up, women and young girls began arriving at various makeup studios and salons located across different neighborhoods, with the crowds growing steadily as the day progressed. Major markets and residential colonies witnessed bustling activity at these establishments.
High Demand for Grooming Services
On this special occasion, residents are seeking to enhance their traditional attire with attractive styling by booking specialized packages. Parlor operators report that services such as facial treatments, bleaching, hair care, threading, and makeup are seeing the highest demand. Everyone aims to look their best on this auspicious day, bringing cheerful momentum to the local beauty industry.
Traditional households in Kota continue to uphold ancient rituals alongside modern parlor visits. Early in the morning, members followed the traditional practice of applying ubtan before bathing, which is considered beneficial for skin health and vitality. Elderly family members believe that waking up before sunrise for an herbal ubtan bath enhances natural beauty and drives away negative energy.
Markets Alive With Shoppers
Beyond the salons, the main markets of Kota are fully energized as well. With the evening traditions involving the lighting of lamps and offerings dedicated to Yamraj, shops selling festive attire, earthen diyas, and worship materials are drawing heavy crowds of buyers. The illuminated surroundings and festive atmosphere have infused the entire city with renewed energy.
