Telecom service provider Jio has rolled out a major festive promotion for home broadband subscribers, marking 10 years of the company's market presence. Under this promotional initiative, eligible residential customers can secure a full one-year complimentary subscription to Amazon Prime Lite without paying any supplemental fees.
Eligible broadband packages and user coverage
The complimentary access applies directly to the 30 Mbps and 100 Mbps speed tiers within the JioHome 3-in-1 TV + OTT + Wi-Fi bundled offering. The operator confirmed that the rollout covers both newly enrolled customers and existing active account holders, ensuring that current users can avail themselves of the entertainment perk without upgrading their baseline tariffs.
Member privileges and simple activation steps
Subscribers receiving the Amazon Prime Lite annual membership gain access to movies and shows across the Prime Video streaming catalogue. In addition to video streaming, the package includes complimentary expedited delivery options on eligible merchandise orders placed via Amazon's retail platform.
The deployment commenced in a phased rollout on September 19 and is scheduled to reach all eligible plan holders over the subsequent two weeks. To enable the entitlement, users need to open the MyJio application on their connected devices. A promotional Amazon Prime Lite banner appears on the application's main interface. Tapping this banner activates the twelve-month complimentary plan immediately, with the full 12-month validity period counted directly from the date of activation.
Retention of two-year perks on higher-tier tiers
The provider clarified policies regarding upper-tier and higher-bandwidth subscribers so that existing promotional agreements remain unaffected. Customers enrolled in plans priced at 888 rupees, 1,199 rupees, or packages delivering bandwidth of 150 Mbps and above will continue to receive their previously granted 24-month Amazon Prime Lite access without interruption.
The announcement emphasizes that the arrival of the one-year entitlement for entry and mid-range tiers does not truncate or downgrade the 2-year benefits enjoyed by existing higher-value subscribers. The fresh initiative is designed specifically to expand OTT perks to other household segments without disturbing existing premium tiers.
