Social media feeds are shifting toward greater individual customization as Facebook becomes the latest platform to grant people direct oversight of recommendation systems. Meta announced on Tuesday the rollout of an AI-powered capability titled “Your Algorithm,” expanding a tool initially introduced on Instagram. Through this feature, Facebook members can actively shape the material appearing across Feed and Reels by explaining their preferences in everyday natural language, moving away from systems driven entirely by automated ranking.
Real-Time Adjustments for Feed and Reels
According to Meta, the primary objective behind the launch is to increase the relevance of served recommendations. Users can actively interact with the background algorithms responsible for sorting and presenting content, dictating the exact topics they wish to encounter more often or screen out. Any adjustments made to these preferences will take effect immediately, updating recommendations in real time as individuals navigate the application.
Refreshed Three-Dot Menu and Deeper Feedback
Alongside the main feature, Facebook updated its familiar three-dot post menu to streamline how preferences are logged from individual entries. Upon opening the menu on any post, users can immediately access “Your Algorithm” or pick between the “Interested” and “Not interested” buttons to indicate whether a specific piece of media fits their personal tastes.
Meta stated that the system might also prompt users with follow-up questions to understand the precise reasons behind their likes or dislikes. This conversational approach permits people to offer detailed, nuanced feedback regarding specific subjects or formats, enabling the platform to continually refine recommendations according to direct input.
Evolution Toward Streaming-Style Personalization
Introducing “Your Algorithm” marks a noticeable pivot in how modern social platforms handle discovery, granting audiences stronger influence over automated curation. Rather than relying solely on passive engagement signals that have directed social feeds for years, the setup mirrors the personalized models popularized by on-demand streaming networks.
The rollout extends personalization initiatives already deployed across other Meta services. Instagram previously added Your Algorithm in June across Feed and Explore after first introducing it for Reels in December 2025. Similarly, Threads launched its own companion tool called “Dear Algo,” providing members an identical pathway to guide their personal recommendations.
