A recent advertising campaign featuring actress Kriti Sanon for a jewellery brand has been generating widespread discussion and controversy across social media platforms. The ongoing debate took an unexpected turn when a detailed commentary attributed to renowned singer Sonu Nigam began circulating online. Addressing the situation directly, the singer has now stepped forward to set the record straight, confirming that the statement attributed to him is entirely fake and that he had no involvement in writing or sharing those comments.
Sonu Nigam Shares Clarification on Instagram
Taking to his official Instagram account, Sonu Nigam shared a screenshot of the misleading post alongside a brief note of clarification. He explicitly stated that the post was not created by him and that he had not made any such statements regarding the matter. The controversial remarks had actually originated from an account on the X platform operating under Sonu Nigam's name. By issuing this public clarification, the artist aimed to dispel the false narrative being presented in media coverage and online discussions.
Contents of the Impersonator Account's Viral Post
The post published by the fake X account claimed that the controversy was not about what a woman chooses to wear. It went on to assert that the issue stemmed from hypocrisy and the alleged manipulation of traditions surrounding Hindu festivals. Additionally, the post suggested that this was not the first time an outfit worn by Kriti Sanon had sparked public backlash. Following the appearance of this statement, attentive fans quickly pointed out in the comment section that the profile belonged to another individual, reminding everyone that Sonu Nigam has repeatedly stated he does not maintain an active account on X.
Singer Prajakta Shukre Calls Out Platform Rules and Media Verification
Joining the conversation, singer Prajakta Shukre expressed support for Sonu Nigam while raising significant concerns about online impersonation and media accountability. She noted that Sonu Nigam has publicly maintained for years that he is absent from X and does not own that account. She questioned why the platform had allowed an impersonator to continuously post personal opinions under his name, especially when platform policies explicitly prohibit deceptive impersonation. She demanded to know why such an account had not yet been taken down.
Furthermore, Prajakta Shukre criticized media outlets for broadcasting statements attributed to a legendary artist without undergoing proper verification processes. She emphasized that responsible reporting requires verifying whether an account is authentic before giving a platform to an impersonator, particularly when the artist in question has consistently declared his absence from that social media network.
Background of the Kriti Sanon Rakshabandhan Campaign Debate
This controversy originally stemmed from a Rakshabandhan festive advertisement for a jewellery brand starring Kriti Sanon. In the promotional video, the actress was seen wearing a bralette-style blouse paired with a cape and a draped skirt. A section of social media users criticized the wardrobe choice, deeming it inappropriate for an advertisement centered on a traditional family festival like Rakshabandhan. Kriti Sanon subsequently responded to the backlash, defending both her chosen attire and the creative vision of the promotional campaign.
