The India Expo Mart in Greater Noida has commenced hosting the fourth edition of the UP International Trade Show, scheduled to run from September 25 through September 29. Inaugurating the four-day industrial exposition, Chief Minister Yogi Adityanath underscored the state's artisanal legacy, expanding micro, small, and medium enterprise network, and burgeoning factory production. He noted that the region has never lacked productive capacity, requiring only timely commercial avenues to flourish, and is now rapidly emerging as the nation's premier manufacturing center by uniting traditional craftsmanship with modern engineering.
Empowering Traditional Crafts Through Strategic Initiatives
Reflecting on the strategic foundation laid in recent years, the Chief Minister recalled discussions from 2017 when the party's Lok Kalyan Sankalp Patra was drafted. At that time, Amit Shah, serving as national party president, identified grassroots enterprise as the bedrock of the state's economic resilience, observing that formal recognition of these skills would render the region an unstoppable manufacturing force. Translating that concept into policy, the state government rolled out dedicated programs including One District One Product and One District One Cuisine, equipping regional artisans with organized market access and unified branding.
These structured interventions revitalized local production hubs across districts, giving indigenous goods an organized entry into competitive export channels and commercial marketplaces.
Make in India and the Evolving Investment Climate
Addressing the gathering, Union Home and Cooperation Minister Amit Shah highlighted the broader national manufacturing trajectory. He remarked that the Make in India initiative, launched 12 years ago, has steered the country toward becoming an international hub for innovative product design, engineering, and mass production. Contrastingly noting the historical hurdles faced by the state, he pointed out that investment summits formerly had to be held outside its borders in Delhi due to prevailing law and order anxieties.
He emphasized that a transformation in governance, stable public safety, investor-friendly industrial policies, and prompt bureaucratic support have turned the state into a prime destination for major capital deployment. Reviewing preceding milestones, he shared that the previous iteration attracted over 500,000 visitors and facilitated more than 2,400 Memorandums of Understanding. He expressed confidence that the ongoing fourth edition will surpass previous benchmarks and drive progress toward establishing a one trillion dollar regional economy.
Global Footprint and Expanded B2B Engagements
The scale of international involvement at the exposition has expanded significantly compared to earlier years. Whereas the preceding edition hosted 550 overseas buyers from 72 nations, the current event brings together over 600 international buyers spanning 90 countries, alongside an anticipated attendance of roughly 150,000 business-to-business delegates.
The Chief Minister detailed that several foreign governments have joined the showcase as official partner countries, including Japan, Vietnam, Russia, Singapore, Austria, and Belarus. Specialized pavilions set up by these partner nations are structured to advance bilateral commercial trade, foster cross-border technology transfers, and establish long-term strategic enterprise collaborations across emerging industrial sectors.
