Markets across Jagdalpur in the Bastar district have transformed completely, welcoming shoppers with immense enthusiasm as Diwali approaches. Within the bustling Gol Bazar, a traditional sugar toy sweet has emerged as the primary centre of attraction for locals, commanding significant demand this season.
Huge Crowds Fill Gol Bazar
As the auspicious festival of lights arrives, a massive influx of customers is thronging the Gol Bazar area in Jagdalpur. People are engaging in heavy shopping sprees, with sweet shops experiencing particularly vibrant activity. Among the various offerings, the traditional toy-shaped sweet is stealing the spotlight, drawing large numbers of curious onlookers and buyers.
Unique Traits Of The Sugar Toy Sweet
Available every year during Diwali, this specialty sweet comes in shades of green, yellow, and white. Crafted entirely from pure sugar, the confectionery originates from Bihar and holds special religious significance. Its unique toy-like design paired with an appealing taste naturally draws buyers, while food colorings are carefully added to give the pieces their distinct vibrant hues.
Price Hikes And Sales Figures
This season, rising sugar costs have driven an increase in the retail price of the toy sweet. While it retailed at 150 rupees per kilo last year, the price has climbed to 220 rupees per kilo this time around. Despite the higher cost, consumer enthusiasm remains undiminished. According to local vendors, an entire batch of 50 kilos was sold out last year, and between two-and-a-half to three kilos have already been sold this year so far.
Demand For Petha And Batashe Alongside Vendor Insights
Alongside the toy sweets, traditional items like petha and batashe continue to enjoy strong demand in the marketplace. Local shopkeeper Virendra Tiwari, who has been associated with this trade for the past 14 to 15 years, shares that demand was so overwhelming last year that not a single piece of the sweet was left over for consumption at home.
Outlook For The Festive Week
Shoppers continue to move steadily through the market lanes throughout this festive period. Sellers remain optimistic that the coming days will bring an even greater surge in the sales of toy sweets and other traditional commodities, given that the stock tends to sell out entirely within just a few days of hitting the stalls.
