A major development has unfolded regarding the title sponsorship rights for the Board of Control for Cricket in India's home season. Leading financial services company Muthoot Finance Limited has secured the title sponsorship rights for all international matches and domestic cricket fixtures hosted within India for the next two years. Owned by the Kochi-based Muthoot family, the financial powerhouse will now step up as the primary commercial face of the board across bilateral series on home soil. Commercial promotions under this partnership are set to be branded under the name Blue Muthoot.
Contract Duration and Domestic Cricket Coverage
The newly forged arrangement extends until March 31, 2028. Throughout this multi-year tenure, the company will hold title branding privileges not only for every home international fixture played across Indian venues, but also across the board's domestic calendar. From premier multi-day competitions such as the Ranji Trophy to domestic limited-overs tournaments, the entire breadth of Indian domestic cricket will fall under this commercial umbrella. The partnership is set to feature prominently across broadcast feeds, perimeter advertising boards, and venue promotions throughout the ongoing and upcoming domestic cycles.
Financial Valuations and Base Pricing Framework
On the commercial front, the sponsorship negotiations progressed around an initial base valuation benchmark of 4.85 crore rupees per match. While this base price anchored the bidding discussions, the final agreed amount per fixture could settle slightly below that figure depending on final contractual stipulations. The board is expected to provide exact confirmation regarding the finalized figures once the documentation undergoes formal ratification. Even within an evolving sports sponsorship market, securing this level of commitment reaffirms the commercial appeal of Indian cricket matches staged at home.
Scheduled 35 Home International Matches Across Formats
Over the two-year duration of the agreement, the Indian national side faces an extensive schedule on home soil. A total of roughly 35 home international fixtures across all three formats are slated to be covered by the sponsorship deal. In addition to these 35 high-profile international encounters, all domestic tournaments will carry the Blue Muthoot title branding.
The scheduled 35 international home matches are distributed across various formats as follows
- Test Matches: The traditional five-day format features prominently, with 10 Test matches scheduled on home turf during this period, carrying substantial weight in the World Test Championship cycle.
- One-Day Internationals: In the 50-over format, the national team will contest 12 ODIs before home spectators.
- T20 Internationals: Catering to the most dynamic format, 13 T20Is are lined up across various Indian cities within the contractual window.
Formal Ratification and Future Roadmap
With the primary terms established across commercial channels, the cricketing community now awaits the board's formal statement to conclude the process. Once the official announcement is made, the operational transition will commence across broadcasting graphics, trophy branding, and series marketing. The induction of a major non-banking financial corporation highlights ongoing corporate interest in Indian sports rights. With the administrative formalities nearing completion, Indian cricket prepares to inaugurate this new promotional chapter alongside Blue Muthoot.
