Festive celebrations across Himachal Pradesh's Mandi district received a boost in pure dairy confectionery as the state Milk Federation commenced retail distribution of traditional sweets prepared with pure desi ghee. Continuing an established seasonal practice, the organization introduced a comprehensive lineup of festive delicacies. Operations at the federation's temporary sales counter at Gandhi Chowk in Mandi town officially began following an inauguration ceremony where Deputy Commissioner Mandi Apurv Devgan cut the ribbon.
Wholesome Delicacies and Sustainable Celebrations
Speaking at the launch, Deputy Commissioner Mandi Apurv Devgan highlighted that pure, appetizing, and health conscious festive treats naturally double the enjoyment of seasonal occasions. He called upon members of the public to celebrate a clean and green Diwali while encouraging households to savor the quality assured desi ghee sweets manufactured by Milkfed for their family gatherings.
Production Scale and Traditional Variety Pricing
Unit incharge of the Chakkar milk plant, Vishwakant Sharma, explained that roughly 500 quintals of diverse sweets were manufactured this season to satisfy widespread consumer demand. A large collection of traditional varieties has been priced at 285 rupees for a 400 gram pack. This selection includes pinni, milk cake, soan papdi, pahadi barfi, doda barfi, roasted chana barfi, brown peda, and coconut barfi. Customers requiring larger volumes can also select from multiple sweets packaged in 800 gram units.
Premium Confectionery, Syrupy Classics, and Gift Hampers
In the premium segment, a 400 gram package of kaju barfi is priced at 410 rupees, whereas a 400 gram box of motichoor laddu costs 210 rupees. Syrup soaked favorites like rasgulla and gulab jamun are sold at 250 rupees per kilogram. To accommodate customary festive gifting among families and acquaintances, the federation has assembled special gift packages retailing at 700 rupees and 1100 rupees.
Sugar Free Range and Temporary Regional Outlets
Health conscious buyers can access sugar free versions of milk cake, coconut barfi, and pahadi barfi, each available in 400 gram containers for 380 rupees. To ensure convenient regional access during Diwali, temporary Milkfed counters have been deployed under the Chakkar facility's supervision across Mandi, Sundernagar, Chakkar, Kullu, Mohal, Jahu, and Hamirpur. Retail prices have seen a slight upward revision this year reflecting higher base milk procurement costs.
