The biggest release in gaming is almost here, and as Grand Theft Auto 6 preorders prepare to go live, Take-Two Interactive Software stock (TTWO) has moved firmly into investors' sights. Preorders open on Thursday, June 25, and the game's pricing will be revealed once that window unfurls. In the single week leading up to the preorders, TTWO has already climbed close to 12%, and there is room for the shares to push even higher.
Bank of America Lifts Its Price Target
Bank of America Securities has reiterated its buy rating on TTWO while raising its price target. The firm expects the stock could surge to a high of $368 from its current price of $242, an upside of roughly 52% from where it trades today. Put another way, if that call proves accurate, a $1,000 investment could turn into more than $1,500. It is a bold forecast, because not every asset in the broader US stock market is capable of delivering gains of 50% or more.
A Big Bet on GTA 6 Revenue
Bank of America Securities sees significant upside for TTWO following the release of GTA 6 on November 19, 2026. The firm believes the company's 'pay-to-progress' model will drive higher player spending than Fortnite's. Beyond the preorders and the launch itself, monetization from the game's Online mode could surge as well. The more players spend, the bigger the revenues for Rockstar Games, and the higher its earnings climb. The bank estimates each player could spend around $60 per-user monetization (MAU).
A Decade-Long Wait Nears Its End
TTWO is set to stay in the spotlight through 2026 as the GTA 6 release draws closer. Fans are eagerly awaiting the launch, which has made it the most talked-about game around. Players have been waiting for more than a decade, since GTA 5 arrived back in 2013. In the years since, Rockstar Games has kept earning from the Online version alongside steady sales of GTA 5. GTA 6 is expected to cross $1 billion in sales on its very first day on the market.
