To combat the growing menace of substance abuse and empower the nation's younger generation, the Nasha Mukt Yuva for Viksit Bharat Sankalp Abhiyan was officially launched on August 2. Prime Minister Narendra Modi inaugurated this intensive 100-week nationwide campaign, calling upon citizens and particularly young people to actively join the movement. The overarching objective of the initiative is to foster physical fitness and mental resilience among youth, establishing a healthy foundation for building a developed India.
Key Features of the 100-Week Nationwide Movement
Designed as a comprehensive public participation campaign, this initiative extends far beyond government administration to engage local communities directly. Over the course of the next 100 weeks, nationwide awareness programs, educational counseling sessions, and grass-roots intervention activities will take place across urban and rural regions. The strategy focuses heavily on mobilizing Gen Z, encouraging young citizens to lead the fight against addiction. By steering youth away from harmful substances, the campaign aims to direct their energy toward productive nation building activities.
PM Narendra Modi’s Message to the Nation
Emphasizing the vital connection between youth well-being and national progress, Prime Minister Narendra Modi highlighted that a prosperous India relies on a healthy, drug-free population. He urged every citizen to take ownership of the campaign, spread awareness in their neighborhoods, and ensure the message reaches every household. Substance abuse damages individual health while undermining family stability and social growth, making daily physical fitness and mental strength essential pillars of national strength.
Building a Healthy Society Through Healthy Citizens
Addressing the launch event, Union Minister Mansukh Mandaviya stated that healthy citizens build a healthy society. He outlined that the 100-week program involves coordinated action between health authorities, youth affairs departments, and local governance bodies. Through schools, colleges, sports centers, and community organizations, young people will receive guidance on wellness and substance prevention. The initiative also emphasizes improving de-addiction facilities, expanding access to professional counseling, and reinforcing enforcement measures against illicit drug networks.
Public Reaction
The announcement drew widespread attention online, generating a range of public responses. While numerous citizens commended the initiative and pledged support for creating drug-free communities, others suggested enforcing stricter bans on illegal liquor and tobacco sales while prioritizing sustainable employment and quality education alongside de-addiction campaigns.
