An unusual Laxmi Puja conducted during the Diwali festival in the Nagaur district of Rajasthan has captured widespread attention and sparked intense discussions online. A video capturing the ritual performed by a prominent local liquor contractor has been circulating rapidly across various social media platforms, drawing mixed reactions from viewers everywhere. The footage shows the businessman breaking away from conventional festive traditions by prominently displaying massive amounts of cash during the religious ceremony.
The viral video reveals that the contractor, named Subhash, arranged numerous bundles of 500-rupee notes to construct a tall wall-like structure right beside the altar. Statues of Goddess Laxmi and Lord Ganesh were placed immediately adjacent to this cash barricade, where the businessman was seen performing rituals alongside his wife and two children. After the ceremony concluded, the video was shared online, where it quickly spread across different digital channels and messaging groups, becoming a major talking point.
Local circles note that Subhash is among the major liquor businessmen in the Nagaur district and is widely considered a close associate of Rashtriya Loktantrika Party supremo and Member of Parliament Hanuman Beniwal. The unprecedented display of cash and the manner in which the worship was conducted have triggered various discussions across political and administrative circles. Following the emergence of this video, public curiosity has grown, with many wondering whether tax authorities and administrative departments will take note of such a large-scale cash display, potentially increasing scrutiny on the businessman.
While traditional Diwali celebrations usually involve lighting earthen lamps and offering prayers to Goddess Laxmi with simplicity and devotion, this high-value cash display has created an atmosphere of curiosity and debate among the general public. Some observers view the act as a personal celebration of prosperity, while numerous netizens have criticized it as an inappropriate display of wealth and a publicity stunt. The incident, which originated in Nagaur, has now become a prominent topic of discussion throughout the entire state of Rajasthan.
