Purnia: No matter where a person travels across the globe, the fragrance of their homeland and the warmth of loved ones always pull them back. While many move away from home in search of better employment and earnings, a few choose to walk away from high-salaried positions to return to their hometowns, taking a bold leap into entrepreneurship. The story of Inder Chourasia from Purnia reflects a similar path, as he completed his business management studies and walked away from a corporate job paying around 40 lakh rupees annually. Finding himself disconnected from the fast-paced metro lifestyle, he packed his bags in 2013 and left Delhi behind to return to his native roots in Purnia.
Starting the Dairy Farm With Just 20 Cows
Inder Chourasia kicked off his entrepreneurial journey right at his home in the Kasba area of Purnia with a modest setup of just 20 cattle. In the early phases, his primary revenue stream came from selling raw milk. However, relying solely on raw milk sales kept his profit margins restricted. To overcome this limitation, he decided to process milk into value-added products and deliver them directly to consumers. Driven by this vision, he launched his retail venture under the brand name ‘Hind Dairy’. As time progressed, his enterprise expanded steadily, and today he operates three separate Hind Dairy outlets, while the livestock count at his dairy farm has grown to approximately 40 cattle.
Transforming Into an Engine of Local Employment
This business venture is no longer confined to supporting just one family. Through his growing outlets and farm operations, Inder Chourasia currently provides employment to around 15 people. At Hind Dairy, customers can find not only milk and dairy derivatives but also traditional sweets, namkeen, various snacks, and fast food options. Through consistent service and quality, the brand is steadily carving out a prominent space for itself across Purnia.
Building the Business Through Savings and Provident Fund
Discussing the financial foundation of his enterprise, Inder Chourasia notes that he funded the startup using savings accumulated during his corporate tenure along with his provident fund amount. Rather than plunging into a massive upfront financial gamble, he chose a phased approach to business expansion. He established the dairy farm first, then moved into processing dairy products, and subsequently opened the Hind Dairy retail stores one by one. He explains that despite commanding a handsome salary package, he deeply missed his home and people, which prompted him to take the calculated risk of leaving corporate life to build something meaningful in his home region.
Embracing Risk to Forge Your Own Path
The journey of Inder Chourasia serves as a shining example for young professionals who aspire to step out of traditional employment and build independent ventures. He firmly believes that taking calculated risks is essential to becoming a business owner. By leaving behind a secure and lucrative job, he chose the path of self-reliance and has since transformed into a provider of livelihoods for many others in his community.
