Farmers in Gonda district are increasingly shifting their focus toward cultivating novel and premium paddy varieties to secure better yields and higher returns. Following this modern trend, progressive farmer Siraj Ahmed has taken up the cultivation of Jira Phool paddy in the region. This particular variety is widely celebrated for its rich aroma, exceptionally fine grains, and superior culinary taste. According to the cultivator, the crop is yielding roughly 15 क्विंटल per acre, while the retail price of the finished rice is reaching up to 100 से 200 रुपये per kilogram in the market.
Origins and Characteristics of the Variety
Discussing the crop, Siraj Ahmed noted that the Jira Phool paddy variety is historically native to the Surguja district of Chhattisgarh. The grains of this paddy are remarkably small and delicate. Upon cooking, it releases a distinct fragrance and offers an exceptional taste profile. These unique qualities ensure a steady and robust demand among consumers who look for premium dining experiences, giving growers a distinct marketing advantage.
First-Time Cultivation and Future Expansion
Siraj Ahmed experimented with Jira Phool paddy for the very first time this season, planting the crop across approximately one acre of land. Encouraged by the initial performance and field output, he is actively planning to expand the cultivation area in upcoming seasons. He believes that exploring superior quality varieties opens up entirely new revenue streams for the farming community.
Financial Economics and Production Costs
The economic breakdown of growing Jira Phool paddy highlights its profitability for small and medium landholders. Based on operational data, cultivating one acre incurs an expenditure of around 20 हजार रुपये. This investment yields an expected harvest of nearly 15 क्विंटल of paddy. The raw grain can command prices up to 7,000 रुपये per क्विंटल, whereas the processed rice sells between 100 to 200 रुपये per kilogram depending on market fluctuations and quality grades.
A Promising Alternative for Local Cultivators
Distinguished by its distinct fragrance and slender grain structure, Jira Phool stands apart from conventional commercial varieties, making it an attractive commercial option. Experts suggest that before scaling up production, farmers should carefully evaluate regional soil conditions, local weather patterns, and prevailing market demand. This successful initiative serves as an encouraging precedent for agricultural diversification in the region.


















