Carving out a distinct space in the fashion world through sheer dedication, Usha originally hails from Kolkata but has been based in Ranchi for a long time. At the very beginning of her journey, she started out by stitching blouses right from her home. Over time, she realized that women are drawn not just to basic tailoring, but to fresh and stylish designs. Driven by this vision, she began designing blouses on her own, and today at the age of 52, she is completely self-reliant and running a successful venture.
Two Decades of Hard Work and Customer Trust
Usha shares that 20 years ago, the era of widespread internet and social media did not exist. Back then, she personally traveled to cities like Mumbai and Kolkata to select the best fabrics and learn new designs to craft them herself. Today, she boasts a loyal base of over 20,000 patent customers. According to her, designer blouses have become the top choice for women today, who are gladly willing to pay up to ₹5,000 for them without hesitation.
Quality Standards and Bollywood Patterns
Maintaining high quality is extremely crucial for sustained success, and she ensures that the fabric's strength remains top-notch. The styling of her blouses closely mirrors glamorous Bollywood patterns. Her collection features a wide variety including pearl-adorned blouses, glitter blouses, and backless designs. The standout feature of her work is that everything remains entirely handmade and original. She avoids running any traditional advertisements, relying instead on her satisfied customers to spread the word to others.
Pricing and Exhibition Details
The starting price for her designer blouses ranges from ₹2,500 up to ₹5,000. These garments can be paired effortlessly with any saree. Alongside blouses, she also offers high-quality handmade sarees such as block prints and Bhagalpuri silk. Anyone interested in purchasing items from her exclusive collection can visit the ongoing expo at Morabadi in Ranchi. The expo runs until October 7, featuring her dedicated stall located inside the consumer hanger.
