An enterprising young creator from Ranchi has carved out a distinct niche in the apparel market by launching a specialized business focused entirely on vacation and beachwear fashion.
Sourcing International Styles
Kriti points out that local residents planning holidays often struggled to find appropriate vacation wardrobes within Ranchi. Recognizing this gap in the local market, she imports special clothing pieces directly from countries like Korea, Sri Lanka, and other international destinations. She personally inspects and selects these unique items before adding her own creative craftsmanship to them.
Professional Background in Fashion
Before launching her independent venture, she completed a formal course in fashion design in Mumbai. Armed with this specialized education and training, she decided to step into the entrepreneurial world and establish her own brand.
Addressing Social Media Fashion Trends
She observed that while people in her city love going on vacations, they faced severe limitations when shopping for suitable clothing locally. The trendy beachside apparel commonly seen in social media reels was largely missing from domestic stores. Keeping the preferences of the younger generation in mind, she decided to introduce this exact style of collection.
Inclusive Sizing for Every Customer
A standout feature of her collection is the wide range of sizes offered, spanning from small all the way up to triple XL. Women of all body types can easily find fashionable one-piece garments. Whether customers are looking for off-shoulder designs, backless styles, or specialized collections, all options are readily provided.
Complementary Beach Jewelry
To complete the look, the collection also features matching jewelry designed specifically for seaside settings. Lightweight necklaces, chains, rings in golden metallic shades, along with silver and diamond accessories, are crafted to harmonize with the one-piece dresses and create a stunning visual appeal during sunset by the beach.
