Bollywood actor Aamir Khan has submitted his formal written response to the consumer dispute redressal commission in Kota regarding a high-profile legal case. Legal representatives acting on behalf of the actor presented a detailed 13-page reply before the judicial body, prompting the forum to schedule the next hearing for November 25, 2026. The controversy stems from an online purchase made through the e-commerce platform Snapdeal, where the buyer allegedly received counterfeit Woodland branded items, raising broader questions about the legal accountability of celebrities featured in advertisements.
The proceedings originate from a consumer complaint filed back in 2021 by Inder Mohan Singh Honey, initially targeting platform representatives. Later, the complainant moved an application to add the film star as a party to the suit, which the commission accepted, leading to formal notices being issued. The buyer maintained that he purchased the belt and wallet after seeing advertisements endorsed by Aamir Khan, but subsequent verification by an authorized brand dealer revealed the items to be duplicate.
In the response submitted by his legal team, the actor sought the complete dismissal of the petition, characterizing the accusations as entirely groundless. The primary argument raised is that he was dragged into an old complaint years later without any direct cause of action existing against him. Furthermore, the defense contended that the complainant initiated the inclusion merely to gain publicity, raising serious objections regarding the procedural validity of adding him to the ongoing dispute.
Reacting strongly to these contentions, the complainant asserted that his actions were driven entirely by the desire to safeguard consumer rights and establish accountability for promotional endorsements rather than seeking personal fame. Citing a significant Supreme Court ruling from May 7, 2024, regarding misleading advertisements, the buyer argued that celebrity endorsers pocketing massive fees cannot evade moral and legal responsibility, given that ordinary consumers frequently make purchasing decisions based on the trust placed in famous personalities.
Legal counsels Arav Jain and Manish Gupta represented the actor in presenting the written filing to the consumer forum. With the next hearing formally fixed for November 25, 2026, the case continues to fuel a nationwide debate surrounding the liability of brand ambassadors, while the ultimate verdict on the merits of the complaint remains to be decided by the Kota consumer commission.
