Farmers in Bhilwara are carving out a distinct identity through floriculture, with large-scale production of marigolds and roses already taking place across the region. As the Rabi season begins, growers looking to venture into novel and profitable crops will find sunflower cultivation to be an exceptional option. This crop delivers strong production and high returns within a relatively short period. Since sunflower seeds are heavily utilized for oil extraction, market demand remains consistently robust throughout the year.
Before initiating cultivation during the winter months, growers must pay close attention to soil preparation, seed selection, sowing schedules, and irrigation management. Proper drainage is vital to ensure that fields do not waterlog, and crops must receive fertilizer and water strictly according to their growth requirements. Dr. Shankar Singh Rathore from the Horticulture Department of the Bhilwara Agriculture Department noted that Bhilwara has consistently led the region in flower farming. Local farmers prioritize floriculture alongside conventional agriculture, cultivating roses, mogra, and marigolds in high volumes. He added that transitioning to sunflowers during the Rabi season is ideal, provided the chosen land has efficient water drainage systems.
Importance of Loam Soil and Proper Drainage
Fertile loamy soil is considered optimal for achieving a high yield of sunflowers. Water stagnation severely hampers plant growth, making thorough field preparation before sowing essential. The exact timing for sunflower sowing depends heavily on local climate, temperature conditions, and irrigation facilities. Growers should consult local agricultural experts regarding the ideal timeline before planting during the winter season. It is vital to select certified seeds suited to the local agro-climatic conditions, ensuring that quality parameters and packet instructions are carefully checked at the time of purchase.
Water Management and Government Schemes
Irrigation for sunflower crops should be administered strictly based on crop requirements. Moisture levels must not drop, particularly during the critical flowering and seed formation stages, though excess water accumulation must be avoided at all costs. Dr. Shankar Singh Rathore also highlighted that the Rajasthan government extends support to farmers through various agricultural and horticultural welfare schemes. Growers can inquire about financial subsidies and grants available for installing modern irrigation equipment such as drip systems and sprinklers.



















