Customers of a popular alternative beverage brand later found their own wallets considerably lighter, with nothing tangible to show for the financial exchange. In April 2023, amid a right-wing controversy surrounding a sponsored social media post featuring transgender actress and singer Dylan Mulvaney holding a can of Bud Light, a Georgia resident named Seth Weathers perceived a business opportunity. Conservatives were openly vowing to abandon the Budweiser brand and take their commercial interests elsewhere. Capitalizing on this angry political demographic, Weathers stepped forward to pitch a replacement beverage tailored to their sentiments.
The Launch of Conservative Dad and Ultra Right Beer
Operating under the social brand Conservative Dad, Weathers marketed a new brew called Ultra Right Beer to appeal directly to the MAGA voters voicing discontent over trans inclusivity. In promotional material, Weathers criticized major beverage manufacturers and announced the creation of a completely alternative product. The commercial featured him destroying existing cans with a baseball bat and urging consumers to stop supporting corporations whose values did not align with their own. This aggressive marketing strategy quickly gained traction within right-wing media circles, driving numerous viewers and readers to the Ultra Right Beer website to place orders, despite the fact that Weathers had not yet secured a partnership with any brewery to actually manufacture the drink.
Production Hurdles and Logistical Challenges
Securing manufacturing and navigating complex shipping regulations presented immediate hurdles, as alcohol distribution is subject to heavy, state-by-state legal frameworks. Within two weeks, however, Weathers partnered with Big Kettle Brewing located in Lawrenceville, Georgia, to produce the beverage. He claimed at the time that sales for six-packs priced at 19.99 dollars apiece were rapidly approaching the one million dollar mark. While media outlets continued to praise the venture as a major triumph over competing brands, actual deliveries were exceptionally slow to materialize for consumers who had paid upfront.
Customer Complaints and Better Business Bureau Ratings
As months passed, Ultra Right Beer LLC accumulated nearly two hundred complaints regarding missing orders and nonexistent customer service, ultimately earning the company an F rating from the Better Business Bureau. Reviewers on the platform expressed deep frustration, noting that special edition revenge cans featuring a specific mugshot took a year and a half to arrive, while subsequent themed six-packs failed to show up entirely. Despite these mounting fulfillment issues, Weathers claimed in August 2024 that sales for the fight-themed edition had also reached the one million dollar milestone, though the exact number of shipped orders remained unclear.
Legal Scrutiny and Attorney General Investigation
The persistent failure to deliver products or issue refunds led numerous dissatisfied customers to contact the office of Georgia attorney general Chris Carr. According to court filings, the company repeatedly failed to respond to compliance orders, prompting an official investigation. Furthermore, Ironshield Brewing, the company that operated the contract brewery, announced its permanent closure in December 2023. Weathers largely remained silent, offering defensive responses to angry commenters on dormant social media pages rather than resolving customer grievances or processing requested refunds.
Ongoing Trademark Disputes and Demands for Accountability
Beyond fulfillment failures, the company faced legal opposition when a major beverage manufacturer filed a trademark challenge in 2024 over similarities to an existing brand name, which Weathers dismissed as corporate intimidation. Affected buyers, including law enforcement officers and public sector employees who purchased the items primarily as collectible novelties rather than for consumption, have largely abandoned hope of receiving their purchases. These consumers are now calling for state intervention, asset seizures, and legal accountability to ensure that businesses cannot take consumer funds without delivering promised goods.
