Setting up a seasonal food business during the festive season in Ranchi, a young entrepreneur named Ridhima has tasted remarkable success by turning family recipes into a profitable venture. She first set up a food stall during Durga Puja, offering popular items such as kulhad pizza, pocket pizza, rolls, and nachos chaat. Positioned at the Zila School in Ranchi, the stall attracted huge crowds, and the initial investment of around Rs 1 lakh was entirely recovered through massive sales and robust profits within the very first month.
Family recipes driving the quality
The core strength of the menu lies in traditional homemade culinary secrets passed down through generations. Ridhima explains that the kulhad pizza is prepared using strictly fresh vegetables following her mother's recipe, while the rolls are crafted using her grandmother's recipe. By maintaining uncompromising standards of purity and taste, the business quickly won over customers, leading to overwhelming positive responses.
Complete recovery of initial investment
Capitalizing on the festive footfall, the entire startup capital of about Rs 1 lakh was recouped during the Durga Puja celebrations itself. The exceptional sales volume proved that the concept resonated strongly with local food lovers, giving the young founder a massive financial and moral boost right at the onset of her entrepreneurial journey.
Leveraging festive exhibitions for Diwali
With Diwali approaching, the business has transitioned seamlessly into the subsequent festive market. Ranchi currently hosts a series of back-to-back exhibitions, and Ridhima is making full use of this platform by setting up stalls at these venues. Participating in these events serves as a live market research tool, helping gauge customer preferences and fine-tune the offerings based on direct consumer feedback.
Plans for a permanent outlet in the future
Encouraged by the phenomenal response received so far, plans are now underway to establish a permanent food outlet. Although the venture is currently in its absolute nascent stage, having started only during the recent Durga Puja festival, the consistent appreciation from customers has laid a solid foundation for future expansion.
