A remarkable entrepreneurial journey has unfolded in the rural landscapes of Himachal Pradesh, where four friends decided to chart their own course. Their combined initiative has brought economic self-reliance and stability to a remote village, creating job opportunities close to home while successfully running a growing enterprise.
Establishment in Badhu Village
Operating for the past three years, Hill-Thrill Agro Processor Private Limited is situated in Badhu village within the Chachiyot tehsil of Mandi district. This local processing unit utilizes regional fruits and vegetables to create market-ready goods while simultaneously generating steady employment for 70 individuals from the surrounding area.
Transitioning from Private Jobs
Managing Director Khiramani previously worked in the private sector before conceptualizing the venture alongside three companions, Bhagirath Chauhan, Ravindra, and Ilmdin Ali. Their shared vision was to build an enterprise that would spare local residents from migrating elsewhere in search of livelihood. Driven by this goal, they laid the foundation for the processing company right in their home village.
Commercial Production Begins
Following its establishment, the unit commenced commercial production in January 2023. At present, the facility manufactures a diverse catalog of over 50 distinct items, including pickles, chutneys, jams, fruit wine, fruit cider, and apple cider vinegar. These processed goods have garnered a positive reception in the market.
Government Grant and Financial Support
To facilitate expansion and efficient operations, the management prepared a detailed project report. Under the Mission for Integrated Development of Horticulture, the company received a grant of 8,400,000 rupees in 2024. This financial backing proved crucial in scaling up production activities, with the management expressing gratitude toward the state government for encouraging local entrepreneurs.
Reaching Markets Across Four States
The company's footprint has extended beyond the borders of Himachal Pradesh. Its products are now in demand and supplied to Uttar Pradesh, Rajasthan, Delhi, and Jammu and Kashmir. This inter-state distribution has significantly broadened the business scope, aiming to add value to local agriculture and horticulture produce so farmers can derive better returns.
Growth in Workforce and Benefits
Initially starting with a modest team of 24 workers, the enterprise now sustains 70 employees. Among them, 40 workers receive vital social security benefits such as the Employees' Provident Fund and Employees' State Insurance. Along with steady income, these workers are given opportunities to enhance their professional skills on the job.
Community Response and Local Impact
Badhu gram panchayat pradhan Sita Thakur noted that setting up the processing unit stands as a major achievement for the region, praising the efforts that strengthen rural livelihoods. Local workers echoed similar sentiments, stating that securing employment near their hometowns has eliminated the need to travel to distant cities for work while offering financial stability through organized benefits.
