A perfume stall at the ongoing expo in Ranchi's Morabadi ground has turned into a major attraction for fragrance enthusiasts. The highlight of the counter is that blends are formulated live directly in front of customers according to their preferences. Visitors can select from an eclectic range of scents, spanning fruity notes like litchi and guava to the earthy aroma of baked soil. Generating the most buzz, however, are budget-friendly alternatives to the signature scents favored by celebrities such as Virat Kohli and Kangana Ranaut, which are being sold for an opening price of just ₹199. These offerings are affordable replicas of premium designer perfumes, allowing people to experience high-end notes on a modest budget.
Custom Formulations Mixed on the Spot
Dharm, who manages the fragrance stall, explains that they can recreate the scent profile of nearly any prominent celebrity that a customer requests. The team arrives with a pre-formulated perfume base, and upon taking an order, blends two to three additional ingredients right before the customer's eyes. The exact proportions and integrated ingredients, however, remain a closely guarded trade secret. This live assembly provides immediate transparency, which has resonated strongly with visiting shoppers.
High Demand for Gucci Flora and Iconic Labels
According to Dharm, the variant inspired by Gucci Flora is currently witnessing the highest demand among visitors. The stall also features scent clones inspired by global labels such as Chanel, CR7, Armani Si, Bad Boy, Good Girl, and Valentino. Since these luxurious scents are widely associated with Bollywood figures and international icons, everyday buyers are seizing the chance to acquire similar notes at accessible price points. Dharm also claims that the fragrance provides lingering performance lasting up to 72 hours on application. The baseline price of ₹199 secures an 8 ml vial of the chosen blend.
Crowd Surges and High-Value Purchases
The reception at the venue has been overwhelmingly intense, with shoppers swiftly picking out their preferred notes and having them boxed up on the spot. Managing the footfall has proved difficult, even with a team of 7 people working inside the compact stall. Repeat buyers who purchased earlier in the week are returning for more, with several enthusiasts spending between ₹5,000 and ₹10,000 in a single visit. Dharm notes that while fragrance is a niche interest, passionate collectors do not hesitate to make substantial purchases once they appreciate the quality.
Designer Packaging Options and Expo Schedule
For shoppers seeking aesthetic presentation, options in decorative designer bottles are priced up to ₹500. Additionally, select premium formulations at the stall range up to ₹2,000. Shoppers interested in exploring these custom fragrances can visit the Morabadi ground exhibition in Ranchi, which is scheduled to run through October 7.
