True talent does not require an introduction; rather, it is the talent itself that carves out a unique identity for an individual. Sushila Sapera from the Sikar district of Rajasthan has lived up to this saying in every sense. There was a time when she resided in a humble slum, struggling through everyday life. Today, the traditional kohl she prepares with her own hands is being recognized not just across India, but also in several countries abroad. Through sheer dedication and belief in her traditional skills, Sushila has transformed her life and brought immense pride to the Sapera community. Her enterprise operates directly opposite the Jangid Seva Sadan on the Ringas Road leading from Khatu Shyam Ji, where she manufactures 'Mamira', a traditional kohl prepared using time-tested Ayurvedic herbs.
An Inherited Art Form and the Beginning of the Business
A resident of Chomu Purohitan, Sushila Sapera did not acquire this rare skill of making kohl from any external institution; rather, it is a generational heritage of her family. Sushila shares that she learned the intricate Ayurvedic method of preparing the kohl from her grandfather, Shokeen Nath. This traditional knowledge had been preserved and passed down through multiple generations in her family. Instead of keeping this ancestral art limited to a personal practice, Sushila decided to transform it into a source of livelihood and employment. Today, the demand for her herb-infused traditional Mamira kohl is growing rapidly. What started as a local initiative in Rajasthan has now expanded to various states across the nation, with customers seeking out her natural products.
Scaling Globally with the Power of Social Media
Modern technology and social media platforms have played a pivotal role in scaling Sushila’s traditional business to unprecedented heights. Harnessing the true potential of the digital age, she showcased her traditional craft online. Currently, Sushila boasts an impressive following of around 1.6 million (16 lakh) on social media. This massive digital community allows people from all corners of the world to watch her preparation methods, learn about the benefits of Mamira, and place orders directly. Consequently, the kohl that originated from a small slum in Sikar is no longer confined to regional markets. According to Sushila, she now regularly receives significant orders from countries like Australia, California, Dubai, and Canada.
Health Claims and Relief from Eye Ailments
Sushila Sapera’s Mamira kohl is widely appreciated for its natural ingredients and authentic Ayurvedic formulation. She claims that this kohl is highly beneficial for addressing various eye-related issues. According to her, regular application of Mamira has provided significant relief to people suffering from persistent watering of the eyes, cataracts (jala), weak eyesight, and pterygium (nakhuna). Some consumers have even shared that consistent use of this kohl has improved their vision to the extent that their dependence on corrective eyeglasses has reduced. This high level of trust and purity draws a large number of visitors to her center daily, with people arriving in person to purchase the traditional formulation.
Women Empowerment and Creating Employment Opportunities
Sushila's journey is not just about selling a traditional product or earning personal profits; she has successfully turned her household skill into a structured business model that employs others. Sushila strongly believes that no matter how difficult the circumstances, if an individual trusts their skills and works persistently, recognition and success will inevitably follow. Her inspiring transition from a small slum dwelling to an international market is a testament to this belief. Today, her business is run not just by her family members but by a full dedicated team, helping women and community members gain financial independence and self-reliance.
