Bollywood actress Kriti Sanon has found herself at the center of a major social media controversy due to a new commercial. Crafted around the upcoming festival of Raksha Bandhan, the jewelry advertisement features Kriti in an Indo-Western outfit that has sparked widespread debate. Netizens have sharply criticized the ad, with a section of social media users questioning why Bollywood celebrities and commercial makers seemingly target Hindu traditions and festivals. Amid the growing uproar, outspoken actress Kangana Ranaut has also chimed in, mocking Kriti Sanon's appearance in the controversial video and sharing her strong opinions online.
Kangana Ranaut Questions the Ad Concept
Taking to her Instagram story on Monday evening, Kangana Ranaut shared the advertisement featuring Kriti Sanon along with a detailed note. The actress pointed out that modern women have the absolute freedom to wear whatever they prefer, noting that their wardrobes include everything from Western dresses to lehengas, jeans, sarees, bikinis, and salwar-kameez. Questioning the logic behind the commercial, she remarked that when women have access to so many clothing options, why would anyone choose to tie a rakhi to their brother while dressed in a bikini or undergarments. She further stated that the creative direction of the ad felt unnatural, strange, and designed with a peculiar intent that makes viewers deeply uncomfortable.
Severe Backlash Across Social Media Platforms
Ever since Kriti Sanon's jewelry ad surfaced online, she has been subjected to severe trolling. Viewers have expressed their discontent through various reactions, pointing out multiple flaws in the concept. One user questioned the absence of a traditional prayer platter and tilak, asking who would dress in such a manner in front of their brother on the auspicious day of Raksha Bandhan. Another user claimed that the advertisement was intentionally provocative, suggesting that the brand and the marketing agency adopted this controversial approach purely to grab eyeballs and generate cheap attention. Public anger continues to mount as viewers openly criticize Kriti's appearance and the brand's creative choices.
Recent Cinematic Ventures of the Actresses
Looking at their recent acting credits, Kriti Sanon was last seen starring in Cocktail 2, a project that received a moderate and lukewarm response from audiences. Meanwhile, Kangana Ranaut's most recent appearance on the silver screen was in the film Bharat Bhagya Vidhata. The narrative of her movie was set against the tragic backdrop of the 26/11 Mumbai terror attacks. However, Kangana's film failed to make a significant impact at the box office and could not attract substantial commercial success.
