Ahead of the upcoming municipal and panchayat elections in Rajasthan, the Congress party has stepped up its strategy to engage young voters through a targeted digital outreach. The state Congress social media and digital platform department has officially announced the formation of a professional Gen-Z committee while launching the comprehensive Gen-Z for Change campaign. The party is placing its primary focus on digital-native youth and the Gen-Z demographic entering the active political sphere for the very first time.
Sumit Bhagasra, chairman of the state Congress social media and digital platform department, stated that the unique challenges and aspirations of Gen-Z youth can be truly understood by their peers. Grounded in this perspective, the newly launched campaign aims to connect directly with the youth and channel their grievances onto a prominent political platform.
From AI Workshops to Career Counselling
Under the umbrella of the Gen-Z for Change campaign, a series of targeted initiatives will be rolled out, including artificial intelligence workshops, skill development programmes, career counselling sessions, internship opportunities, and digital empowerment drives. Additionally, the party has outlined plans to provide dedicated legal support systems for digital content creators.
The Congress party maintains that these varied activities are designed to go beyond mere political affiliation, directly addressing the career trajectories, digital proficiencies, and employment concerns of the younger generation.
District-Level Committees and Campus Outreach
Rather than restricting the campaign to the state headquarters, the party is actively preparing to establish district-level Gen-Z committees across the region. These local committees will engage directly with students inside college and university campuses, gathering feedback and student grievances to relay them straight to the state leadership. Through this grassroots initiative, the party seeks to reinforce its physical presence on educational campuses alongside its digital footprint.
During a formal press briefing, several notable Gen-Z representatives voiced their perspectives on youth-centric concerns, including IIT data analyst Mohit Kumar, advocate Aniruddh Singh, SMS doctor Bunty Sharma, and national athlete Pooja चौधरी.
Strengthening Political Footprint Before Polls
Overall, this strategic push by the Rajasthan Congress is viewed as a calculated move to expand its political and digital influence among the younger demographic right before the local body and panchayat elections. The party is steadily advancing toward connecting with the Gen-Z demographic through contemporary issues and modern digital campaigning.
