Wimbledon holds a prestigious status in the world of tennis, renowned not just for its immaculate grass courts and long-standing traditions, but also for the minute details that provide comfort to players during intense matches. As the 2026 edition of the tournament enters its final stages, there remains a persistent Indian connection that often goes unnoticed by the casual observer. When legends like Novak Djokovic, Naomi Osaka, Serena Williams, and Iga Swiatek compete on the court, the towels they use to wipe away sweat are meticulously crafted in the state of Gujarat. For more than 15 years, this Made in India product has been a staple of the global sporting event.
From Vapi to the Wimbledon Arena
The towels used at the tournament are iconic for their distinct green and purple color scheme. These are manufactured at the Welspun Living Limited facility located in Vapi, Gujarat, through its subsidiary brand, Christy UK. While the brand has historical roots in Manchester, dating back to 1850, the production operations were shifted to India between 2009 and 2010. This strategic shift has successfully integrated the industrial capability of Gujarat into one of the most high-profile sporting stages in the world, cementing its place in tennis history.
A Sought-After Keepsake for Tennis Stars
Beyond their primary function of moisture management, these towels have transcended their role to become highly coveted souvenirs among professional tennis players. It is common to see athletes holding onto them after a match concludes, treating them as prized belongings rather than disposable sports gear. Reports suggest that the popularity of these towels is immense; for instance, Novak Djokovic is said to carry a separate suitcase specifically to transport these towels home. Similarly, Roger Federer has frequently spoken about the tradition of collecting these towels as personal mementos from the tournament, marking them as more than just functional equipment.
Advanced Tech and Production Timeline
The manufacturing process for a single Wimbledon towel is both complex and time-consuming, requiring about one week of production effort for each unit. Planning for the towels begins roughly 18 months before the tournament officially starts, involving detailed decisions regarding patterns, colors, and design trends. A key feature of these towels is the use of HygroCotton technology, which is engineered to absorb sweat rapidly and ensure the fabric dries quickly. This functionality provides essential support to players during grueling, high-stakes matches under the sun. Commercially, these official towels are priced at approximately 40 pounds, which equates to slightly over 5000 rupees.
