A Wrestler's Love for Milk and Jalebi Sparks a 75-Year-Old Business Now Drawing Crowds at Kota Dussehra FairSuccess Stories
3 Nov 2026, 2:59 pm (8 min ago)· 0

A Wrestler's Love for Milk and Jalebi Sparks a 75-Year-Old Business Now Drawing Crowds at Kota Dussehra Fair

Kota's four-generation-old Shambhu Lal sweet shop has debuted at the Kota Dussehra fair, where pure desi ghee jalebis and rabri are attracting 500 to 1,000 visitors every day.

A morning routine that began as a wrestler's personal post-workout breakfast has evolved into a landmark culinary business spanning four generations in Kota. The celebrated Shambhu Lal sweet shop has made its inaugural appearance at the renowned Kota Dussehra fair, drawing between 500 and 1,000 visitors each day to savor its time-tested milk and jalebi delicacies.

How a Rampura Wrestling Routine Turned into a City Staple

The origins of this enterprise trace back to the Rampura neighborhood of old Kota, where great-grandfather Onkar Lal Ji Saini first established the foundation of the shop. Management subsequently passed to his son, Shambhu Lal Ji, whose name remains attached to the business today. A practicing wrestler, Shambhu Lal regularly concluded his intense training sessions at the akhada with a hearty serving of hot milk and crisp jalebis. When neighbors and fellow athletes sampled the preparation, appreciation quickly grew into demand. Sensing an opportunity, he opened a formal shop, which soon earned widespread renown across the entire locality.

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Four Generations Upholding the Standard of Purity

The trade was later managed and nurtured by the next generation, comprising father Chandraprakash Ji and uncle Bharat Prakash Ji. Today, fourth-generation representative Abhay Saini actively operates the enterprise alongside the extended family, emphasizing that while eras have changed, the signature flavor has remained completely intact.

According to Abhay Saini, uncompromising purity forms the backbone of their enduring reputation. He points out that the establishment avoids all adulteration, relying solely on unadulterated components to preserve authentic taste. The jalebis are fried exclusively in pure desi ghee, while the rich rabri is prepared using fresh cow and buffalo milk. Operations at the shop commence at 5:00 AM daily, ensuring that fresh batches of boiling milk, rabri, and hot jalebis are ready for patrons by 6:30 AM.

Public Demand Brings the Heritage Taste to the Dussehra Fair

Regular requests from the wider Hadoti region prompted the family to extend their reach beyond their traditional storefront. Longtime patrons consistently suggested that such a dependable regional specialty deserved a place at the major cultural festivities. Responding to this call, the family set up a dedicated stall at the Kota Dussehra fair for the first time. The initiative has seen an enthusiastic public reception, serving 500 to 1,000 people daily. Abhay noted that municipal arrangements at the venue are well-managed, allowing the family to maintain their strict quality benchmarks while serving a much broader audience.

Questions & Answers

How did the Shambhu Lal shop originally start?
Great-grandfather Onkar Lal Ji Saini laid the foundation, and it grew into a popular shop after wrestler grandfather Shambhu Lal Ji turned his favorite post-workout milk-jalebi breakfast into a public venture.
Which generation is currently operating the business?
The enterprise is currently run by fourth-generation family member Abhay Saini alongside the rest of the family.
What ingredients are used to prepare the jalebis and rabri?
The jalebis are fried strictly in pure desi ghee, while the rabri is prepared using pure cow and buffalo milk.
How many visitors are visiting the stall at the Kota Dussehra fair daily?
Between 500 and 1,000 customers visit the fair stall every day to enjoy the treats.
What are the daily morning operational hours for the shop?
The shop opens at 5:00 AM, and fresh servings of hot milk, rabri, and jalebi are ready for patrons by 6:30 AM.
Why was the shop set up at the Kota Dussehra fair this year?
The family brought their stall to the fair in response to continuous demand from residents across the Hadoti region seeking their heritage taste at the festivities.

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