Kalindi, a resident of Ranchi in the state of Jharkhand, creates exquisite handmade jewelry. She transforms various materials ranging from cardboard to clay into beautiful artistic pieces through her craftsmanship. Due to the unique style of her jewelry, she has thousands of followers on her Instagram page. Moreover, she receives product orders from all across the country. At present, she has already provided training to one hundred women in this craft.
Beginnings and Creative Journey
Sharing her experience, Kalindi notes that her earnings are exceptionally good while adding that she finds immense joy in making other women self-reliant. She had an inclination towards creativity since her childhood days. Initially, she used to craft clothes and ornaments for deities, but one day she casually tried making fabric jewelry. It turned out so well and started attracting orders that the journey simply took off from there.
Specialization in Fabric Jewelry
Kalindi is well-known for creating fabric jewelry. She uses cloth, jute, and cardboard which are one hundred percent organic, while some pieces are also crafted from clay. These items feature beautiful paintings and are fitted with metal earrings. She also designs items using kundans and beads, though fabric remains her primary craft. She undertook online training herself to master this skill.
Business Growth and Brand Identity
She initiated this venture with a meager sum of just five thousand rupees, starting with minimal funds simply to test the market response. Today, the scale of her enterprise has grown to lakhs of rupees. Orders arrive from every corner, ranging from Kanyakumari to Kashmir, and from Kota in Rajasthan to Delhi and Kolkata. The name of her brand is Phulera, and her official website is Phulera.
Why Choose Fabric Jewelry
Explaining the choice behind fabric jewelry, Kalindi mentions that the idea struck because many people suffer from metal allergies or find heavy jewelry uncomfortable to wear. In contrast, wearing her fabric jewelry feels lightweight and comfortable. There is no risk of allergies, nor are the pieces heavy, allowing customers to wear long and large designs comfortably for extended periods. This practical benefit is a major reason behind focusing on fabric jewelry.
