Ahead of the festive season, dairy farmers across Bhilwara district have received major financial cheer as the Bhilwara Milk Producer Cooperative Union announced a massive festive payout. The cooperative body has decided to disburse a total bonus pool of approximately Rs 12 crore directly to around 55,000 registered milk suppliers before Diwali. The entire entitlement will be transferred online directly into the individual bank accounts of beneficiary farmers, providing meaningful financial support to rural households that supply raw milk to the dairy network throughout the year.
Bonus Distribution Calculated at 50 Paise per Litre on Annual Supply
The bonus payout formula established by the union links the financial incentive directly to the cumulative volume of milk delivered to village collection centres over the entire operational year. Beneficiaries will receive an incentive calculated at the rate of 50 paise per litre on their total recorded supply. Consequently, individual earnings will correlate strictly with each farmer's annual output volume. Around 55,000 milk producers are currently affiliated with the Bhilwara dairy infrastructure, generating a robust daily collection volume between 4.30 lakh litres and 4.50 lakh litres of fresh milk. This extensive procurement capacity places Bhilwara Dairy as the second-largest milk collection network in the entire state of Rajasthan, trailing only behind the state capital, Jaipur.
State Government Subsidy and Fat-Based Pricing Boost Farmer Margins
Detailing the financial contours of the support ecosystem, Tribhuvan Patidar, Managing Director of the Bhilwara Milk Producer Cooperative Union, stated that alongside the festive bonus, farmers continue to draw substantial relief from the state government's ongoing procurement grant of Rs 5 per litre. According to Managing Director Tribhuvan Patidar, this government support transfers approximately Rs 20 lakh per day to local dairy producers based strictly on purchase volume. In parallel, Bhilwara Dairy procures raw milk from farmers at a purchase rate of Rs 9.30 per fat unit, ensuring fair remuneration based directly on milk quality and fat concentration. The union highlighted that the combination of this regular government incentive and the special festive bonus of Rs 12 crore serves as an effective driver to elevate rural farm earnings.
Sales Target of 40 Tonnes of Festive Sweets via 100 Dedicated Counters
Alongside farmer welfare initiatives, the cooperative establishment has scaled up its commercial retail drive to cater to festive consumption while offering unadulterated dairy items to consumers. Bhilwara Dairy has set a production and sales target of 40 tonnes of traditional sweets for the festive period, covering varieties such as mawa peda, kaju katli, rasgulla, gulab jamun, and soan papdi. To manage seamless distribution and reach across the region, a network of 100 dedicated sales counters will be deployed, split evenly into 50 counters across urban locations and 50 counters across rural pockets. Through these joint production, marketing, and producer incentive drives, the cooperative continues its broader objective of strengthening the financial condition of regional livestock owners.
