Artificial intelligence is rapidly moving beyond corporate software hubs and metro centres into everyday consumer lifestyle businesses in tier-two cities. In Ranchi, an entrepreneur named Kanchan has applied this technological shift to the beauty sector by establishing a personalised skincare brand named Vriksha. The venture uses advanced diagnostic scanning to evaluate individual facial parameters, customises skincare products to address precise dermatological needs, and pairs every customer purchase with an environmental commitment to plant a tree.
Research during the pandemic shaped the core concept
The operational concept of Vriksha took root during the pandemic period. Amid restrictions and lockdowns, Kanchan pursued structured research into dermatological variations across individuals. Her core takeaway was straightforward yet decisive: no two individuals share identical skin characteristics, making standard, mass-produced topical formulas inherently limited. Guided by this finding, she designed a scanning device capable of evaluating moisture retention, oil balance, and sensitivity thresholds. Following this diagnostic profile, bespoke products are formulated. Kanchan notes that the product catalogue remains entirely organic and eco-friendly, avoiding harmful additives and industrial chemicals.
Scanning five distinct layers of facial skin
The core customer journey begins with a specialised scanning mechanism that analyses the face down to five underlying layers. The instrument assesses how much sun damage has accumulated, maps deep-seated pigmentation levels, and evaluates skin sensitivity. Beyond immediate surface measurements, the system projects how the user's skin is likely to appear over the subsequent four years if left untreated. Shoppers can directly view the multi-layer readouts on the display, giving them clear visibility into their facial skin health before selecting remedies.
Targeted solutions tailored for specific skin damage
Once the multi-layer assessment is completed, custom products are prescribed to target specific vulnerabilities revealed during testing. Whether an individual exhibits severe photosensitivity, persistent sunspots, or fragile reactive skin, the formulation is tailored specifically for that condition. According to Kanchan, consistent application of these personalised regimens yields noticeable improvements within one to two months. The methodology avoids the hit-or-miss approach of generic beauty items by aligning ingredients directly with individual skin requirements.
Integrating personalised wellness with tree plantation
In addition to algorithmic skincare, the brand maintains a focused sustainability initiative. For every consumer who purchases products, a tree is planted in their name through a formal tie-up with a dedicated non-governmental organisation. Customers receive the precise geolocation of their planted sapling, allowing them to track its coordinates independently. This model ties personal skincare routines directly to ecological restoration, offering consumers both visible dermatological care and active participation in environmental preservation.
